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The What a Shot crew in Jägermeister dungarees at a festival activation

Every line runs through us.

Activations, events, POS and the digital behind them, for liquor and FMCG brands. One team, on one purchase order.

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Two jobs that sold out.

Six Jägermeister brand ambassadors in kit with shot trays and bottles, laughing around a person in a Jägermeister bottle costume, under a festival stretch tentSold out

Sold out in five days. The town too.

Jägermeister · Plett Rage · 2022

A ten-day festival run in the first summer the company ever traded. By day five every bottle on the activation was gone; then every store in Plettenberg Bay sold through, and the restock drove in from neighbouring towns.

Festival takeover
10days
Full allocation gone
Day 5
Left in town
0bottles
The Jägermeister ice-cold serve, 2024Sold out

Forty-five cases in five hours.

Jägermeister · Rands birthday · 2024

Rands threw its birthday and the bar traded from one to six. In that window half a pallet of Jägermeister went through one bar. By close there was nothing left to pour.

13:00 to 18:00
5hours
About half a pallet
45cases
Left at close
0stock

The work.

Festivals, bars and store aisles, on camera. Pick a brand, or open any photo to see it full size.

KWV

10 frames

Jägermeister

53 frames

Espolòn

10 frames

Jungle

2 frames

Aperol Spritz

5 frames

Bombay Sapphire

10 frames

D'Ussé

10 frames

Hunter's

3 frames

Services.

The whole chain, on one purchase order

  • POS production
  • Warehousing
  • Logistics
  • Brand activations
  • Event execution
  • In-store competitions

Content creation

Original, never licensed

  • PhotographyStills on the day, edited and delivered.
  • VideographyRecaps, reels and full-length cuts off the same shoot.
  • IllustrationOriginal artwork where stock would show.

Design & print

Artwork through to press

  • Graphic designKey visuals, POS artwork and social cut-downs off one file.
  • PrintDigital and large format, signed off on press.

Digital & direct

How you keep talking to them

  • Web & landing pagesA campaign page live before the activation opens.
  • Email campaignsSends built to reach the inbox, with the reporting.
  • WhatsApp automationEntries and follow-ups on the channel people use.

Sales & data capture

How it converts, and scales

  • Point-of-sale machinesCard machines provided at the activation.
  • QR entry pointsCompetitions and data capture from one scan.
  • Workflow automationCampaign admin handled by software, not a person.

AI & automation

The work nobody should do twice

  • Agentic automationSoftware that makes the calls a fixed rule can't.
  • Document extractionInvoices, quotes and entry forms read and captured.
  • Knowledge assistantsThe rate card and ways of working, answered in a sentence.

How a brief runs.

  1. InitiateScope, objectives and deliverables agreed in writing before anything is booked.
  2. PlanTasks, resources, timeline and budget, costed and realistic.
  3. ExecuteTasks assigned, progress tracked, issues cleared while small.
  4. MonitorRisks caught and adjusted for during the project, not after it.
  5. CloseDelivered, signed off and reviewed, so the next one starts better.

Brands we’ve run with

  • Jungle Oats
  • Tastic
  • Jeyes

Start a project.

Tell us where you are starting and where you want to end up. The person who replies is the person who runs your job, brief to sign-off.

hello@whatashot.co.za